a meeting or event at which something, especially a new product, idea, or piece of work, is shown to a group of people

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So when they called him to come down to look at everything,

I thought, "What if I put chili on a Cheeto?"

selling Frito-Lay executives on the promise of an untapped market.

We went up to New York, and we did a great presentation, 'Shark Tank'-style.

And I said, "Give me a week and I will have a full-blown fulfillment center merchandise ready to go."

I was confident, I knew the numbers, I knew the presentation, I knew the website.

Montañez called Roger Enrico, Frito-Lay's CEO at the time, to personally pitch his idea over the phone.

With the help of his wife, Montañez put together a formal presentation,

And then I looked at that, and it looked just like a Cheeto.

So when he looked at me, and he said, "How fast can we get this done?"